A new type of tourist guide, based on GPS data from the over 8 million trips Taxi Stockholm make every year. The bright areas on the map show the most popular places visited. One can also filter the information based om taxi rides from different areas of town, weekends/weekdays or hour during the day.
The campaign was produced by King and Yours. The site taxitrails.se is hosted by Rackfish campaign hosting for Taxi Stockholm.
Client: Taxi Stockholm
Campaign Hosting: Managed Hosting
Project URL: http://www.taxitrails.se