A really cool integration of the web and the real world, signed by Naked Communications and Society 46.
The app takes smartphone photography filtering to a new level with pictures being transfered to real life installations, such as old television sets, through a medium format camera or displayed on moving water – then photographed and sent back.
The campaign was awarded three Epica Silver awards as well as nomination for Guldägget and was nominated in two mokbile classes for best use of device camera and experimental/innovation in 2013 webby awards.
Nominated for a mobile Cannes Lion 2013.
Agency: Naked|Society 46
Campaign Hosting: Facebook
Project URL: #