To launch Preem (Sweden’s largest Oil-company) new Evolution Diesel with reduced emissions, agency F&B came up with a campaign where anyone could borrow a car filled with the new Diesel for 24-hours and use it to drive between 9 cities in Sweden.
To make it a little more interesting the car was equipped with GPS and live streaming camera that was used on the campaign page so that everyone who didn’t manage to borrow the car at least could follow the lucky ones who did!
Agency: Forsman & Bodenfors|Solidtango|Yours
Campaign Hosting: Facebook
Project URL: #
Services provided: CDN, Load Balancing