The adventure starts on a random Facebook profile, anywhere in the world. By jumping to another friendship-linked profile, and another after that, your aim is to travel across the seven digital seas of Facebook, in pursuit of one of your own friends.
One lucky winner got a trip for two, exactly like the one they took in the game.
The production – a true example of how pushing the limits of the Facebook API combined with some bot-scripting and scraping can create magic.
Average gaming time ended up being 31 minutes and 27 seconds. During the longest game Anna visited 178 profiles in 89 countries during 28 hours. Not bad having someone spend a day playing around with your brand?
Client: Fisherman’s Friend
Campaign Hosting: Facebook
Project URL: #
Services provided: Managed servers, Virtual Servers