The idea: Facebook campaign for the Nike Stockholm Midnight Race, encouraging facebook members to send friend boosts to help their running friends make it through the race. Whoever got most boosts, won a trip for two to Amsterdam and two pairs of personalized NIKEiD shoes as well as start numbers for Dam tot Damloop.
The campaign was then repeated in Holland for Dam tot Damloop, with the winners in Sweden present.
Agency: Acne Advertising|Sparkling Zoo
Campaign Hosting: Facebook
Project URL: #