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McDonald’s – Dreaming in mono – 2010

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McDonald’s – Dreaming in mono – 2010

Project Description

Project Details

Dreaming in Mono is a 60-minute drama told primarily over seven episodes. It is being broadcast on four TV networks in the Nordic region and across multiple digital channels including dreaminginmono.com, Twitter and Facebook. The film is supported by Mono Madness, a downhill skiing viral game.

Rackfish provided fully managed campaign hosting with load balanced web frontend servers and double backend database servers for XCAP collaborative cms environment.

The campaign was awarded: Gold Medal Web – Golden award of Montreux and became a Webby Award honoree 2010

Client: McDonald’s

Agency: Happy Fiction|Perfect Fools

Campaign Hosting: Hosted Campaign

Project URL:  #

Services provided: Database, Servers, Load Balancing