News and blog

Boredomride – Casumo – 2014

Boredomride – Casumo – 2014

Campaign Hosting for Casumo

How boring is it to ride in a cab? According to Casumo, a casino company, pretty boring. So they installed cameras in a few taxis in Norway and through advanced facial feature algorithms, they could calculate how people were bored during a ride. The time they were bored, was returned to them in cash!

The campaign was produced by Perfect Fools. Rackfish did the hosting.

Client: Casumo

Agency: Perfect Fools

Services: Hosted Campaign