In this campaign by Jung & Ardentic, the user answers five simple questions and an app tells the user which car he or she should use during the summer. Depending on the answers, the suggested car can be a convertible, a hipster car or anything in between! Blocket.se is Sweden’s biggest marketplace for used cars.
When the user gets presented with the car he or she should use during the summer, a list of similar cars from Blocket’s own ads are shown. The user is also presented with a Spotify playlist that reflects on the choice of car.
Agency: Ardentic|Jung Relations
Campaign Hosting: Hosted Campaign