KFC Russia enabled its customers to be one click away from stardom by inviting them to star in a TVC, thanks to Perfect Fools movie-making machine.
For the launch of its new Bacon iTwister, KFC restaurants in Moscow and St Petersburg were transformed into film studios with the installation of a fully-automated, movie-making machine called MovieMatic.
Inspired by retro ciné cameras and the original Sony Walkman, MovieMatic was programmed to light, direct, shoot, edit and post-process a 45-second feature that was instantly pushed to YouTube. Restaurant customers had to deliver four scenes in quick succession, prompted by a virtual director instructions. A simple script called for the budding thespians to turn their restaurant into a club by taking an Oscar-winning bite on an iTwister.
Our stars then got a five-day window to generate as many votes as possible with the winner starring in TVC broadcast in Russia from 31 March. MovieMatic was online for two weeks in Moscow from 29 January and two weeks in St Petersburg from 19 February.
Rackfish managed the servers that ran the campaign, in a load-balanced, high availability cluster, as well as related services such as domain registration.
Agency: Perfect Fools
Campaign Hosting: Hosted Campaign
Project URL: #