When the Swedish national soccer team changed uniform, a campaign was created called “Vi bakom skölden”, e.g. “We behind the shield”. The new uniform to be worn by the Swedish soccer team was made by Adidas, using special materials to allow for special cooling features. But the campaign is also made to bolster the feeling of being a Swede, cheering for the Swedish team on its’ way to the World Cup in Rio 2016.
Agency: Jung Relations
Campaign Hosting: Hosted Campaign
Project URL: http://www.vibakomskolden.se
Services provided: Managed servers