{"id":6332,"date":"2013-05-16T00:00:00","date_gmt":"2013-05-16T00:00:00","guid":{"rendered":"http:\/\/staging.rackfish.com\/swisscom-all-eyes-on-s4-2013\/"},"modified":"2023-03-27T10:35:24","modified_gmt":"2023-03-27T08:35:24","slug":"swisscom-all-eyes-on-s4-2013","status":"publish","type":"post","link":"https:\/\/www.rackfish.com\/en\/swisscom-all-eyes-on-s4-2013\/","title":{"rendered":"Swisscom &#8211; All eyes on S4 &#8211; 2013"},"content":{"rendered":"<h2>Project Description<\/h2>\n<p>Project Details<\/p>\n<p>Campaign for the new Samsung S4 signed Heimat Berlin and Perfect Fools for Swisscom. At the Zurich Bahnhof train station, an installation with dual videocameras records visitors that compete live for a brand new Samsung S4 telephone. The video is delivered on the campaign site as well as on video-banners in major Swiss media.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-5434\" src=\"https:\/\/www.rackfish.com\/wp-content\/uploads\/2013\/12\/Samsung-S4-Winner-at-Zurich-Bahnhof-300x214.png\" alt=\"Samsung-S4-Winner-at-Zurich-Bahnhof\" width=\"300\" height=\"214\" \/><\/p>\n<p>Rackfish provides the campaign streaming and hosting of the site, ingestion and transcoding of banner as well as CDN distribution. Traffic is intense, with peaks at 10 Gbps. We also handled recording of the video streams for later use.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>1,5 million live stream views<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>&gt; 12 Million ad impressions in Switzerland<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>1 in every 3 Swiss people reached.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Featured on the Reddit Front page.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>ranked #5 on the Global Viral Video Chart 2013<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Featured on The Huffington Post, Gizmodo, CNN Money, Forbes, Fortune, Business Insider, PSFK, AOL TV News, Adage, RTL TV, FWA, Creativity, Pocket Lint, Mobile review, amongst others.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a title=\"All Eyes on S4\" href=\"https:\/\/www.thefwa.com\/site\/all-eyes-on-s4\" target=\"_blank\" rel=\"noopener noreferrer\">FWA &#8211; Site of the day August 3 2013<\/a><br \/><a title=\"Lovie Awards - All Eyes on S4 - Swisscom\" href=\"https:\/\/winners.lovieawards.eu\/#!y=2013&amp;a=21\" target=\"_blank\" rel=\"noopener\">The Lovie Awards &#8211; Gold &#8211; Viral advertising<\/a><br \/><a title=\"Lovie Awards - Samsung S4 - Swisscom\" href=\"https:\/\/winners.lovieawards.eu\/#!y=2013&amp;a=22\" target=\"_blank\" rel=\"noopener\">The Lovie Awards &#8211; Silver &#8211; Mobile &amp; Experimental<\/a><br \/><a title=\"Prize winning campaign All Eyes on S4\" href=\"https:\/\/www.dmma-onlinestar.de\/preistraeger-2013.html\" target=\"_blank\" rel=\"noopener\">DMMA Onlinestar Gold, Silver &amp; Bronze for Cross Media, Digital Advertising and Social Media<br \/><\/a>Epica Awards &#8211; Gold -\u00c2 Consumer Services &amp; Household Interactive<br \/>Golden award of Montreux &#8211; Gold * 2<br \/>Mobius Awards<br \/><span style=\"color: #444444;\">AME Awards<\/span><br \/>Cannes Lions, 2014 OUTDOOR LIONS AMBIENT: INTERACTIVE OUTDOOR EXPERIENCES BRONZE<br \/>Cannes Lions, 2014 DIRECT LIONS USE OF DIRECT MARKETING: AMBIENT MEDIA: LARGE SCALE BRONZE<br \/>Cannes Lions, 2014 CYBER LIONS Branded Tech: Installation\/Exhibit (including use of interactive screens) SILVER<br \/>Cannes Lions, 2014 CYBER LIONS Web Campaign: Other Consumer Products (Including Durable Goods) SILVER<br \/>Eurobest 2013 Direct AMBIENT\/ALTERNATIVE MEDIA Gold<br \/>Eurobest 2013 Direct OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) Gold<br \/>Eurobest 2013 Media OTHER CONSUMER PRODUCTS (INCL. DURABLE GOODS) Bronze<br \/>Eurobest 2013 Outdoor AMBIENT: STUNTS &amp; LIVE ADVERTISING Gold<br \/>Eurobest 2013 PR BEST LAUNCH OR RE-LAUNCH Silver<br \/>Eurobest 2013 PR CONSUMER PRODUCTS Bronze<br \/>Eurobest 2013 Promo &amp; Activation EVENT &amp; FIELD MARKETING Gold<br \/>Eurobest 2013 Promo &amp; Activation BEST USE OF OTHER DIGITAL PLATFORMS IN A PROMOTIONAL CAMPAIGN Silver<br \/>Epica Award 2013 Media Innovation Media Innovation &#8211; Alternative Media SILVER<\/p>\n<p><strong>Client:<\/strong>\u00a0Swisscom &#8211; All eyes on Samsung S4<\/p>\n<p><strong>Agency:<\/strong> <a href=\"https:\/\/www.heimat-berlin.com\/\" target=\"_blank\" rel=\"noopener\">Heimat Berlin|Perfect Fools<\/a><\/p>\n<p><strong>Campaign Hosting:<\/strong> Banners|Hosted Campaign|Live Streaming<\/p>\n<p><strong>Project URL:<\/strong> \u00a0http:\/\/www.all-eyes-on-s4.ch\/<\/p>\n<p><strong>Services provided<\/strong>: CDN, Sitestorage, Transcoding, Wowza<\/p>\n\n\n<iframe class=\"streamio-player\" width=\"720\" height=\"405\" src=\"https:\/\/streamio.com\/api\/v1\/videos\/64214ea86f8d8da704000003\/public_show?player_id=64214b996f8d8d3ce8000008\" title=\"All eyes on the s4.mp4\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Project Description Project Details Campaign for the new Samsung S4 signed Heimat Berlin and Perfect Fools for Swisscom. At the Zurich Bahnhof train station, an installation with dual videocameras records visitors that compete live for a brand new Samsung S4 telephone. The video is delivered on the campaign site as well as on video-banners in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-cases-and-clients"],"_links":{"self":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/6332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/comments?post=6332"}],"version-history":[{"count":1,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/6332\/revisions"}],"predecessor-version":[{"id":21190,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/6332\/revisions\/21190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media\/5434"}],"wp:attachment":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media?parent=6332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/categories?post=6332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/tags?post=6332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}