{"id":6325,"date":"2013-04-20T00:00:00","date_gmt":"2013-04-20T00:00:00","guid":{"rendered":"http:\/\/staging.rackfish.com\/adidas-vi-bakom-skolden-2013\/"},"modified":"2021-07-13T09:43:15","modified_gmt":"2021-07-13T07:43:15","slug":"adidas-vi-bakom-skolden-2013","status":"publish","type":"post","link":"https:\/\/www.rackfish.com\/en\/adidas-vi-bakom-skolden-2013\/","title":{"rendered":"Adidas &#8211; Vi bakom sk\u00f6lden &#8211; 2013"},"content":{"rendered":"<h2>Project Description<\/h2>\n<p>Project Details<\/p>\n<p>When the Swedish national soccer team changed uniform, a campaign was created called &#8220;Vi bakom sk\u00f6lden&#8221;, e.g. &#8220;We behind the shield&#8221;. The new uniform to be worn by the Swedish soccer team was made by Adidas, using special materials to allow for special cooling features. But the campaign is also made to bolster the feeling of being a Swede, cheering for the Swedish team on its&#8217; way to the World Cup in Rio 2016.<\/p>\n<p><strong>Client:<\/strong>&nbsp;Adidas<\/p>\n<p><strong>Agency:<\/strong> <a href=\"http:\/\/pinterest.com\/jungrelations\/\" target=\"_blank\" rel=\"noopener\">Jung Relations<\/a><\/p>\n<p><strong>Campaign Hosting:<\/strong> Hosted Campaign<\/p>\n<p><strong>Project URL:<\/strong> &nbsp;<a href=\"http:\/\/www.vibakomskolden.se\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vibakomskolden.se<\/a><\/p>\n<p><strong>Services provided<\/strong>: Managed servers<\/p>\n<p><iframe class=\"streamio-player\" width=\"560\" height=\"315\" src=\"https:\/\/streamio.com\/api\/v1\/videos\/5cbc0b4b6f8d8d4275000001\/public_show?player_id=5c86127c6f8d8d2596000003\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Description Project Details When the Swedish national soccer team changed uniform, a campaign was created called &#8220;Vi bakom sk\u00f6lden&#8221;, e.g. &#8220;We behind the shield&#8221;. The new uniform to be worn by the Swedish soccer team was made by Adidas, using special materials to allow for special cooling features. But the campaign is also made [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-6325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-cases-and-clients"],"_links":{"self":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/6325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/comments?post=6325"}],"version-history":[{"count":0,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/6325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media\/6326"}],"wp:attachment":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media?parent=6325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/categories?post=6325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/tags?post=6325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}