{"id":5943,"date":"2012-12-15T00:00:00","date_gmt":"2012-12-15T00:00:00","guid":{"rendered":"http:\/\/staging.rackfish.com\/nike\/"},"modified":"2021-07-13T10:13:41","modified_gmt":"2021-07-13T08:13:41","slug":"nike","status":"publish","type":"post","link":"https:\/\/www.rackfish.com\/en\/nike\/","title":{"rendered":"Nike &#8211; Friend booster &#8211; 2011"},"content":{"rendered":"<h2>Project Description<\/h2>\n<p>Project Details<\/p>\n<p>The idea: Facebook campaign for the Nike Stockholm Midnight Race, encouraging facebook members to send friend boosts to help their running friends make it through the race. Whoever got most boosts, won a trip for two to Amsterdam and two pairs of personalized NIKEiD shoes as well as start numbers for Dam tot Damloop.<\/p>\n<p>The campaign was then repeated in Holland for Dam tot Damloop, with the winners in Sweden present.<\/p>\n<p><strong>Client:<\/strong>&nbsp;Nike<\/p>\n<p><strong>Agency:<\/strong> <a href=\"http:\/\/www.acne.se\" target=\"_blank\" rel=\"noopener\">Acne Advertising|Sparkling Zoo<\/a><\/p>\n<p><strong>Campaign Hosting:<\/strong> Facebook<\/p>\n<p><strong>Project URL:<\/strong> &nbsp;<a href=\"#\">#<\/a><\/p>\n<p><strong>Services provided<\/strong>:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Project Description Project Details The idea: Facebook campaign for the Nike Stockholm Midnight Race, encouraging facebook members to send friend boosts to help their running friends make it through the race. Whoever got most boosts, won a trip for two to Amsterdam and two pairs of personalized NIKEiD shoes as well as start numbers for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-5943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-cases-and-clients"],"_links":{"self":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/5943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/comments?post=5943"}],"version-history":[{"count":0,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/posts\/5943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media\/5944"}],"wp:attachment":[{"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/media?parent=5943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/categories?post=5943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rackfish.com\/en\/wp-json\/wp\/v2\/tags?post=5943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}