Four steps to a great campaign hosting experience
To successfully host your campaign, Rackfish will work together with the workgroup at the agency and aid in evaluating ideas, evaluating the feasibility solutions, and planning the technical execution. This way, the hosting will be an integral part of the project and it avoids becoming a problem further ahead at launch time – when all the technology is in place and budget is known. It is also important to plan ahead, if the campaign is successful and traffic is higher than the solution chosen can handle. Rackfish will help you, every step of the way and you will never feel alone with tough technical decisions.
The delivery phase takes place before launching the campaign so that all technical aspects have been tested. One of our strongest features is that our technological solutions allow for quick delivery and high flexibility.
One way to guarantee a good delivery level for the campaign is to do load tests, where a substantial amount of traffic that simulates the end users actions load the server and show whether the server will work under that load or if there are any problems.
Rackfish can provide all these services for your online campaigns. We can do simple to advanced load testing, simulating visitor hits from different corners of the world, telling you what lag times you will have, the performance of the solution, how much your solution really holds up for. This will help you see if any changes are needed before the campaign goes live.
Rackfish can, after delivery, offer monitoring and service 24/7. Campaign hosting shouldn’t only work during office hours, and in different time zones. It should work all the time, everywhere. Rackfish makes sure of that. Based on the way the solution has been planned, Rackfish can take responsibility of adding more resources if needed, or suggest solutions to secure the delivery during the campaign. With Rackfish in an active part in your campaign, you can let the entire technical management in our hands, where we will act according to procedures previously agreed upon – always within your budget.
After the campaign is finished and we take down the servers, the entire server is automatically archived without any extra cost. We store a copy for several years if the client needs retrieval for any reason. This service is provided free-of-charge, so we cannot give any hard guarantees, but we never had any problems so far.
More ways to secure success
We have a lot more ways of making sure the campaigns we host become the success they deserve. Let’s face it: the normal ways of handling campaigns aren’t good enough. A lot of agencies pay for solutions that are far more powerful than they ever used, since not every campaign becomes a viral blockbuster. Other agencies go for the cheap shared web hotel hosting and pray for modest traffic. Sometimes they get those embarrasing moments trying to convince the client that the site went down – is proving the success of the campaign. Never mind all the money spent on advertising, sending visitors to a non-responding site.
Scalability is the key to getting the right amount of power to the campaign in question. All our campaign hosting packages are prepared for scaling up the solution, “vertical scaling” – which is when we add for example more processing power or memory to a server. Some packages are also ready to scale out, or “horizontal scaling” when we add more servers to the solution. These servers could either be identical twins to the ones already deployed or we could break out specific functionality, such as web site caching or acceleration.
Load balancing is when we add one or several load balancers in front of a solution. This is a great preparation for scaling out the solution with more servers when needed, but it also gives the solution a better uptime, since it can reroute traffic to those servers that work if one goes offline. A really interesting solution is our dual-datacenter solution that makes it possible to route traffic loadbalanced to two different locations and actually handling a situation when an entire datacenter goes down.
Content offloading is one of the best ways to take the strain of heavy traffic away from the web server and to provide the user with a snappier response on the web site. Rackfish has it’s own technology called Sitestorage, which works as a standalone solution or together with different CDN’s. These solutions are most often used for heavy content such as audio, video or large downloads – but it is a great addition for any site, to put all pictures and other assets on a separate fast solution, leaving the web server to deliver pages. Rackfish chooses and configures suitable CDN solutions and as always only need Rackfish as the contact, and only receives one invoice.
Rackfish has its own cloud solution with clusters of computers in different locations. Sometimes that isn’t enough, but we are used to extending our services and to use other providers solutions together with ours, just as we use suitable CDN’s for different campaigns – depending on target audience. That is why Rackfish with short notice can provide top-of-the-line solutions with servers in any continent and edges for content or video delivery in all important markets.