Cancerfonden WWTBWA, Yours

Cancerfonden – Fulhetskontraktet – 2010


Yours and WWTBWA designed a campaign to involve women in "The mustache battle" or Mustaschkampen as it is called in Swedish. Most women have a hard time engaging in this campaign agains prostate cancer, since growing a impressive moustache in only one month can be both unwanted and difficult. The agencies came up with a way for women [...]