Sid Lee

/Sid Lee
Adidas Unite All Rackfish

Adidas – Unite All Originals – Fall 2013

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Adidas Worldwide campaign for fall and winter 2013, featuring hip-hop legends RUN-DMC and superstar DJ A-Trak is hosted and streamed worldwide by Rackfish. In the experience the visitors of the campaign site will be able to control an interactive music video adding special effects and animation via voice control. Rackfish provides hosting for the website [...]

Adidas – Unite all the originals – Spring 2013

On March 5th, 2013, Adidas Originals launched its new 2013 global campaign “Unite All  Originals”. At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of  original content. International artists from various disciplines smash together to create  something truly unexpected and unique. In addition to that “Unite All Originals” [...]