Havas Worldwide Amsterdam

/Havas Worldwide Amsterdam
Citroen Euro RSCG Amsterdam, Perfect Fools

Citroën – Twitter Race – 2011


This is the world’s first Twitter race. Anyone with a Twitter account could get involved and instructions were delivered with the hashtag # DS5race. Perfect Fools and Euro RSCG Amstedam (now Havas Worldwide Amsterdam) created the campaign. On the Facebook page, on-board cameras showed what was happening in the car and Google Maps showed the [...]